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Protecting intellectual property is crucial for startups, and [a recent study](https://www.epo.org/en/news-events/press-centre/press-release/2023/945253) has brought this importance to the forefront. According to research by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO), startups with trademarks are 10 times more likely to secure funding than those without. This compelling data highlights the significance of trademarks in attracting investment and establishing credibility for startups.

### The Impact of Trademarks on Startups' Success in Securing Funding

The EPO and EUIPO study presents a clear correlation between trademarks and funding success for startups. Startups with trademarks not only secure funding more frequently, but they also secure higher levels of funding. This highlights the crucial role trademarks play in the funding process.

Trademarks serve as a signal of quality and credibility to investors. By having a registered trademark, startups demonstrate their commitment to protecting their intellectual property, thereby increasing investors' confidence in the startup's potential for success. This often leads to more investment opportunities and higher valuations, enabling startups to grow and thrive in competitive markets.

### Benefits of Having a Trademark for Startups

Securing a trademark offers numerous benefits for startups, spanning from brand identity to investor negotiations. A trademark helps differentiate a startup from competitors, establishing a unique brand identity that sets them apart in the market. This not only attracts customers but also strengthens the startup's position in negotiations with potential investors.

Having a trademark also provides a competitive advantage in the market, as it attracts more customers and generates higher revenues. Moreover, it lowers a startup's risk profile by protecting their intellectual property and preventing competitors from copying their products or services. This combination of benefits makes startups with trademarks more attractive to investors, ultimately increasing their chances of securing funding and achieving long-term success.

### Developing a Comprehensive IP Strategy for Startups

For startups looking to secure funding and establish a strong market position, developing a comprehensive intellectual property (IP) strategy is crucial. This involves identifying and protecting inventions and brands through patents and trademarks. By taking these steps, startups can create a solid foundation for long-term growth and success.

A well-executed IP strategy not only safeguards a startup's innovations but also enhances its credibility and attractiveness to investors. As a result, startups with a robust IP strategy are more likely to attract investment, which can ultimately contribute to their growth and success in the market.

### How Digip Can Help Startups with Trademark Registration

Digip offers a comprehensive solution for startups looking to protect their intellectual property through trademark registration. Our streamlined application process can be completed in less than 10 minutes, saving time and effort for busy entrepreneurs. Digip's transparent flat-rate fee and trademark surveillance services help mitigate risks and ensure the protection of your brand.

With a user-friendly platform and unlimited advice from our trademark experts, Digip provides a valuable resource for startups seeking trademark protection. Our full-service trademark management platform allows startups to focus on growth and innovation while securing their intellectual property. Trust Digip to safeguard your startup's future and strengthen its position in the market.

### Securing Your Startup's Future

As evidenced by the EPO and EUIPO study, trademarks play a vital role in startups' success in securing funding. Prioritising the development of an IP strategy, including trademark registration, can significantly improve your startup's chances of attracting investment and establishing a strong market position. With Digip's comprehensive trademark protection services, including their streamlined application process, transparent fees, and expert advice, startups can efficiently protect their intellectual property and focus on growth. Visit [Digip.com](https://www.digip.com/) today to begin the trademark registration process and secure your startup's future.

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Startups with registered trademarks are often perceived as more...

Startups with Trademarks: A Key to Success in Securing Funding

## Introduction

### Trademarks are essential to businesses
Businesses need trademarks because they provide a distinctive identifier that sets their goods and services apart from those of rival companies. They enable businesses to forge a strong market position by symbolising brand familiarity, goodwill, and reputation. 

### Overview of trademark search and registration process
The trademark search and registration process involves conducting thorough searches to identify potential conflicts, preparing and filing an application, and maintaining the registered trademark. Through this procedure, companies can get the exclusive right to use their trademark and guard against infringement.

### Overview of who we are at Digip trademark service provider
We are a reputable trademark service provider and specialist that helps companies through the difficult process of searching for and registering trademarks. Digip guarantees a pleasant and professional experience for its clients by providing a simplified application procedure, transparent flat-rate costs, and limitless help from trademark specialists.

## Understanding Trademarks
Before diving into the search and registration process, it is essential to understand what trademarks are and why they play a vital role in business success. Trademarks serve various purposes, ranging from brand identification to legal protection. Digip is a supplier and expert in trademark services, providing businesses with complete services to help them navigate the trademark world.

### Definition and purpose of trademarks
A trademark is a distinctive sign, symbol, or expression used to identify and distinguish a company's products or services from those of other businesses. The primary purpose of a trademark is to prevent confusion among consumers and to establish a strong brand identity. Trademarks also grant the owner exclusive rights to use the mark, ensuring that competitors cannot exploit their goodwill and reputation.

### Different types of trademarks
There are various types of trademarks, each serving specific purposes and offering different levels of protection. These include:    
- Word marks: These can be slogans or corporate names that are composed of words, letters, or numerals. 
- Figurative marks: Include stylized logos or designs.    
- Three-dimensional marks: protect the shape or packaging of a product.  
- Sound marks: represent unique sounds or jingles associated with a brand.    
- Colour marks:  Address the precise use of colour in connection with an item or service.

### Importance of protecting your trademark
Trademark protection is crucial for businesses for several reasons. It grants the owner exclusive rights to use the mark, ensuring that competitors cannot imitate or infringe upon it. Trademark protection also helps maintain a company's reputation and goodwill, as it prevents copycats from tarnishing the brand image. Moreover, a registered trademark serves as a valuable asset that can be licenced, franchised, or sold, potentially generating additional revenue streams.

### Benefits of using Digip's trademark protection service
At Digip we help businesses with trademark search, registration, and surveillance. It provides a full suite of trademark protection services. Our clients are guaranteed a seamless and expert experience with their simplified application procedure, transparent flat rate costs, and limitless consultation from trademark experts. Over 500 clients in 40 countries have built trust in Digip's trademark services, making it the best option for companies looking for effective and dependable trademark support.

## The Trademark Search Process
Conducting a thorough trademark search is a critical step in the trademark registration process. It helps identify potential conflicts and ensures that your chosen trademark does not infringe on existing trademarks. Digip, a trusted trademark service provider and expert, offers valuable resources and guidance to help businesses navigate the [trademark search](https://www.digip.com/en/trademark/search) process effectively.

### The significance of conducting a thorough trademark search
A comprehensive trademark search is essential for several reasons. Firstly, it helps businesses identify any existing trademarks that could pose potential conflicts, allowing them to make informed decisions about their branding strategy. Secondly, it reduces the risk of trademark infringement, which can result in costly legal disputes. Lastly, a thorough search can uncover valuable insights into the competitive landscape, helping businesses better position themselves in the market.

### Preliminary trademark search
The preliminary trademark search is the first step in identifying potential conflicts. This process involves searching for similar trademarks within relevant databases, including national and international trademark registers. Digip's free trademark search service allows businesses to search through over 12 million+ trademarks, providing an efficient and user-friendly way to begin the search process.

### Comprehensive trademark search
After completing a preliminary search, businesses should proceed with a comprehensive trademark search to dig deeper into potential conflicts. This process includes analysing search results, identifying similarities in goods and services, and understanding the legal implications of potential conflicts. In this stage, seeking assistance from trademark experts at Digip can be invaluable, as their expertise can help businesses navigate the complexities of trademark law and devise effective strategies for addressing potential issues.

### Effective trademark search strategies
Implementing effective trademark search strategies is crucial for a successful search process. Some key strategies include:    
- Keyword and classification searches: Examine relevant keywords and classifications related to your products or services.    
- Phonetic and visual searches: Identify trademarks with similar pronunciation or appearance to your chosen mark.    
- International trademark searches: Conduct searches in relevant international trademark databases to ensure global protection.
By following these strategies and leveraging the expertise of Digip's trademark professionals, businesses can efficiently navigate the trademark search process and secure their intellectual property rights.

## The Trademark Registration Process
Once a thorough trademark search has been completed, the next step is to proceed with the trademark registration process. This process involves preparing and filing a trademark application, addressing any objections or oppositions, and ultimately obtaining the registered trademark. Digip, a trusted trademark service provider and expert, assists businesses throughout the registration process, ensuring a smooth and efficient experience.

### Overview of the registration process
The trademark registration process can be broken down into several stages, including preparing the application, filing it with the relevant trademark office, responding to any objections or oppositions, and finally obtaining the registered trademark. Each stage requires careful attention to detail and adherence to specific legal requirements, making it crucial for businesses to work with a reliable trademark expert like Digip.

### Preparing the trademark application
Before filing a trademark application, businesses must gather all necessary documentation and craft a clear and accurate description of the goods and services associated with the mark. This step is vital, as it helps ensure that the trademark is properly protected and that potential conflicts are minimised.
##### Gathering necessary documentation
Required documents may include proof of use of the trademark, specimens of the mark, and any necessary declarations or affidavits. Businesses should consult with Digip's trademark experts to ensure that all required documentation is complete and accurate.
##### Crafting a clear and accurate description of goods and services
An essential component of the trademark application is the description of goods and services associated with the mark. This description must be clear and accurate, ensuring that the scope of protection is properly defined. Digip's trademark experts can provide guidance on crafting a strong description that meets legal requirements and adequately protects the trademark.

### Filing the trademark application with Digip
Once the application is prepared, it can be filed with the appropriate trademark office. Digip offers a streamlined application process that simplifies this stage, ensuring that businesses can complete the filing efficiently.
##### Streamlined application process
With Digip's user-friendly platform and expert guidance, the application process can be completed in less than 10 minutes. Over 500 clients in 40 different countries rely on Digip's trademark registration services for their effectiveness and dependability, which is why businesses can trust them.
##### Transparent flat rate fee and cost-effectiveness
Digip offers a transparent flat-rate fee for their services, which can save businesses up to 80% compared to traditional billable hours. This cost-effective approach ensures that businesses receive the support they need at a reasonable price.

### Responding to any objections or oppositions
If any objections or oppositions arise during the registration process, businesses must address them promptly and effectively. Digip's trademark experts can provide valuable guidance and strategies to help businesses overcome these challenges and secure their trademark registration.
##### Working with Digip's trademark experts for guidance
When facing objections or oppositions, businesses can rely on the expertise of Digip's trademark professionals to navigate the complexities of trademark law and devise effective strategies to resolve any issues. Their experience and knowledge in the field ensure that businesses are well-equipped to address any challenges that may arise.
##### Strategies for overcoming challenges in the registration process
Strategies for addressing objections or oppositions may include providing additional evidence to support the application, amending the description of goods and services, or negotiating with the opposing party. Digip's trademark experts can assist businesses in determining the best course of action for their specific situation, ensuring a successful outcome for the registration process.

## Maintaining and Monitoring Your Trademark
Once your trademark is registered, it is essential to maintain and monitor it to ensure its ongoing protection. Ongoing trademark surveillance is crucial in identifying potential infringement and taking appropriate legal action when necessary. As a trusted trademark service provider and expert, Digip offers valuable services to help businesses manage their trademarks effectively.

### Importance of ongoing trademark surveillance
Regular monitoring of your trademark is vital to maintaining its protection. It allows you to identify potential infringement early and take appropriate action before significant damage is done to your brand. Furthermore, timely intervention can prevent the dilution of your trademark's distinctiveness, ensuring that it remains a strong and valuable asset for your business.

### Utilising Digip's trademark monitoring services
Digip offers comprehensive trademark monitoring services to help businesses keep a close eye on their trademarks. Their experts continuously monitor relevant databases and marketplaces, identifying potential infringements and alerting businesses of any issues. With Digip's support, businesses can enjoy peace of mind knowing that their trademarks are being proactively protected.

### Renewing your trademark registration
Trademark registrations are not perpetual and must be renewed periodically to maintain protection. The renewal process involves submitting a renewal application and paying the required fees. It is essential to keep track of your trademark's renewal deadlines to avoid lapses in protection. Partnering with Digip can help businesses manage these deadlines effectively, ensuring that their trademarks remain protected.

### Taking legal action against trademark infringement
If an infringement is identified, businesses must take prompt legal action to enforce their trademark rights. This may involve sending cease-and-desist letters, negotiating settlements, or initiating litigation. Digip's trademark experts can provide valuable guidance on the best course of action for each specific situation, ensuring that businesses effectively protect their trademarks and maintain their brand's integrity.

## Conclusion
In summary, it is impossible to exaggerate the significance of trademark searches and registrations. Maintaining a strong market presence and safeguarding brand identification are important for organisations. Businesses may make sure their trademarks stay unique and protected from any infringement by carrying out in-depth trademark searches and successfully completing the registration procedure.

Partnering with a trusted trademark service provider and expert like Digip can significantly simplify the search and registration process. Digip's professional, straightforward, and customer-focused approach ensures a smooth and efficient experience for businesses. Their services, trusted by over 500 customers across 40 countries, include comprehensive trademark search, registration, and surveillance, enabling businesses to safeguard their intellectual property rights with confidence.  

Don't wait any longer to protect your brand identity. Start your trademark search and registration journey with Digip today and experience the benefits of their expertise and customer-focused approach. 

Businesses need trademarks because they provide a distinctive identifier that...

Master the Art of Trademark Search & Registration with These Expert Tips

Domain registration is the process of acquiring a unique internet address, known as a domain name, for your website. This domain name serves as the address that users type into their web browsers to access your site. Registering a domain name secures your online identity and helps establish your brand presence on the internet.

Domain registration process
---------------------------

The steps involved in registering a domain are typically straightforward and include: 

1.  Choosing a domain registrar: A domain name registrar is a business or institution that has been granted permission by the Internet Corporation for Assigned Names and Numbers (ICANN) to register and manage domain names. Examples include Google Domains, GoDaddy, and Namecheap. 
2.  Determine whether a domain name is available: Use the domain search tool provided by the registrar to see if your desired domain name is accessible. You may proceed with the registration if so. 
3.  Purchasing a domain name: Give your contact information and complete the domain registration payment. For domain registrations lasting more than one year, the majority of registrars offer discounts.
4.  Configure domain settings: After registration, you can configure your domain's settings, such as DNS and email settings, through your domain registrar's control panel.

Difference between public and private domain registration
---------------------------------------------------------

When it comes to registering a domain, there are two primary options to consider: public domain registration and private domain registration. Public domain registration is the default option and involves making your contact information available to the public via the WHOIS database. The benefits of public registration include accountability and transparency, but it also leaves you vulnerable to spam, phishing, and identity theft.   
  
However, with the introduction of the General Data Protection Regulation (GDPR), most registrant information is no longer visible in the WHOIS data. There are some exceptions to this rule, depending on the registry. For TLDs that still display private data, a privacy service can be a wise choice. Basic privacy services are often available for free, without any additional cost.   
  
On the other hand, private domain registration, also known as domain privacy or WHOIS privacy, allows you to keep your personal information hidden from the public WHOIS database, displaying only the domain registrar's information. The benefits of private registration include increased privacy and protection from spam and other unwanted contacts. However, it is important to note that there may be additional costs associated with private registration, and it may lead to potential delays in communication from potential buyers if you might be open to sell your domain.   
  
For those who wish to take advantage of additional privacy options beyond basic private registration, some expanded options are available for a cost. For example, special contact forms can be used to allow potential buyers to reach out to the domain owner without exposing their personal data to the public.

Types of domain registration
----------------------------

Different domain extensions, also known as Top-Level Domains (TLDs), cater to specific purposes and audiences:

- .com - Commercial businesses (the most common TLD)
- .org - Organizations (typically, nonprofit)
- .gov - Government agencies
- .edu - Educational institutions
- .net - Network organizations
- .mil - Military
- .eu - Individuals and businesses for the European Union
- .us - Individuals and businesses for the United States
- .uk - Individuals and businesses for the United Kingdom
- .co.uk - Individuals and businesses for United Kingdom, used for commercial purposes
- .shop - E-commerce and online shopping websites
- .design - Design-related fields, such as graphic design or industrial design
- .ai - Artificial intelligence and technology
- .app - Mobile applications or software

Choosing an effective domain name
---------------------------------

An effective domain name is crucial for branding and online success. Consider the following tips when choosing a domain name:

1.  Keep it short, memorable, and easy to spell.
2.  Use keywords relevant to your business or industry.
3.  Avoid numbers, hyphens, or special characters.
4.  Consider your target audience and geographical location.
5.  Choose an appropriate TLD for your business or organization.

Protecting your domain registration
-----------------------------------

To protect your domain registration:

1.  Enable auto-renewal to prevent accidental expiration.
2.  Opt for domain privacy to protect your personal information.
3.  Use strong, unique passwords for your domain registrar account.
4.  Set up multi-factor authentication for added security.
5.  Regularly monitor and update your domain's contact information and settings.

Common issues in domain management and solutions
------------------------------------------------

Domain management can sometimes be challenging due to various issues, such as:

1.  Domain expiration: Keep track of your domain's expiration date and enable auto-renewal to prevent losing your domain.
2.  Unauthorized domain transfers: Lock your domain and enable domain privacy to prevent unauthorized transfers.
3.  DNS issues: Ensure your DNS settings are correctly configured and regularly updated.
4.  Disputes over domain ownership: Register your domain with a reputable registrar and maintain accurate contact information to minimize disputes.

By understanding the domain registration process, choosing the right domain name, and implementing proper domain management strategies, you can effectively establish and maintain a strong online presence for your business or organization. To make the domain registration process even smoother, consider partnering with a reliable domain registration and management service provider like [Digip](https://www.digip.com/). Our team of experts will assist you throughout the process, offering valuable insights and support to help you secure and maintain your domain. With Digip by your side, you can focus on growing your business while we take care of your domain registration and management needs. Contact us today to learn more about our comprehensive domain registration services and how we can help you build a strong foundation for your online presence.

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Discover the essentials of domain registration.

The ins and outs of domain registration: choosing, protecting, and managing your domain name

What is trademark registration?
-------------------------------

Trademark registration is the process of legally protecting a unique word, symbol, logo, or phrase that represents a company, product, or service. By registering a trademark with the appropriate trademark office, the owner is given the sole right to use the mark, preventing the use of a similar mark by third parties that might lead to consumer confusion.

Importance of trademark registration
------------------------------------

Registering a trademark is crucial for all businesses, as it provides legal protection and helps to establish credibility and brand identity. By registering your trademark, you can protect the value of your company's name and stop competitors from using a mark that is confusingly similar to yours. Furthermore, it gives you the right to sue anyone who infringes on your trademark rights.

Understanding the trademark process
-----------------------------------

### Steps to register a trademark

There are several steps in the trademark registration process, including:

*   Conducting a trademark search to ensure your mark is unique
*   Filing a trademark application with the appropriate trademark office
*   Examination of your application by the trademark office
*   Publication of your mark for opposition
*   Issuance of a registration certificate

### Duration of the process

The duration of the trademark process can vary based on the specific circumstances of your application and the country where you are applying. It's important to note that the timeline typically begins at the moment of filing and extends to publication.  
  
At this stage, the application is being examined by the relevant intellectual property office, but it is not yet registered. The amount of time this examination takes varies depending on the jurisdiction. For instance, in the United States, this process typically takes around 8-9 months, while in the European Union and the United Kingdom, it may only take a few weeks (2-4 weeks).  
  
Once the application is approved for registration, the timeline from filing to registration also varies depending on the jurisdiction. In the United States, this can take up to 12-18 months, whereas in the European Union, it may only take 4-5 months, and in the United Kingdom, it may only take 3-4 months. It is important to understand that registering your trademark is a complex procedure that involves various stages.

### Can you use your trademark during the registration process? 

In most jurisdictions, you can use your trademark during the registration process. However, depending on the trademark office you are dealing with, the rules and regulations surrounding this may vary. So, it is important to consult with a legal professional or the relevant trademark office to understand the rules and law in your jurisdiction.

### Limitations of using trademark during registration process

While you are allowed to use your trademark during the registration process, it might not provide the same level of protection as a fully registered trademark. This means that, until your trademark registration is complete, you might not be able to take legal action against potential infringers.

### Risks of using trademark during registration process

One of the risks of using your trademark during the registration process is the possibility of opposition or denial of your application. If your application is denied, you may have to stop using the trademark for your business, which could have a negative impact on your company's brand reputation and identity.

Additionally, if you're using your trademark while it's still in the process, you may be accidentally infringing someone else's trademark. This may cause bigger problems as they can legally take action against you.

### Advantages of using your trademark during registration process

Using your trademark during the registration process can help start establishing your brand in the market and show your commitment to protecting your intellectual property.

### If your trademark application is denied, can you still continue using the trademark?

If for some reason your trademark application is denied, your ability to continue using the mark will depend on the specific reasons for the denial and the jurisdiction in which you are operating. You may still be able to use your trademark in the market but for some cases, you may need to make changes to your mark or address any issues raised by the trademark office before continuing to use it.

### Tips to successfully register your trademark

To successfully register your trademark, consider the following tips:

*   Conduct a thorough trademark search to ensure your mark is unique and not similar to any existing registered trademarks
*   Choose a strong, distinctive mark that is not descriptive of your products or services
*   Consult with a trademark attorney or expert who can help guide you through the trademark registration process
*   Keep track of important deadlines and respond promptly to any requests from the trademark office
*   Partnering with a trademark expert like Digip can ensure a smooth and successful trademark registration process, providing you with the legal protection and peace of mind you need to grow your brand.

Navigating the trademark registration process can be complex, but with a solid understanding of the steps involved and the various factors to consider, you can successfully secure your brand's identity. To streamline the registration process and avoid potential pitfalls, consider partnering with a trusted trademark expert like [Digip](https://www.digip.com/). Our team of professionals will work closely with you to provide guidance and support throughout the process, ensuring your brand receives the legal protection it deserves. Let Digip help you build a strong foundation for your brand's future success.

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Learn about the risks, benefits, and best practices for successful registration.

Navigating trademark: can you use your trademark during the process?

A survey with more than 5000 Amazon sellers was conducted in 2022; around 48% of sellers expressed concerns about suppliers selling similar products at lower costs, while 48% feared copycats on their listings. 

In this blog, we will cover everything you need to know from amazon brand registry requirements, application process, and frequently asked questions. To add, Discover the different types of products eligible for Amazon's Brand Registry, requirements for trademarks, and and tips to help you enroll in the program successfully

What is Amazon Brand Registry? 
-------------------------------

Amazon trademark brand registry is an exclusive program that helps Amazon identify brand owners and helps them protect their trademarks and patents through enhanced monitoring tools and improve their product accuracy.

The Brand Registry is a one-source platform that allows brand owners to report intellectual property infringement, technical difficulties, listing problems, and policy violations. They also can escalate any previously submitted cases.

Benefits of enrolling my brand in the Amazon Brand Registry
-----------------------------------------------------------

Enrolling in the Amazon Brand Registry program comes with a range of benefits for brand owners. Here are some of the key advantages of registering your brand:

### Brand protection

Amazon brand registry keeps your brand and products safe. You can always report to their internal live support agents for market violations or submit IP infringement claims.  
  

### A+ content manager

Formerly called enhanced brand content, this feature allows sellers to enhance their brand content by adding additional text, images, and unique models in their listings to give it a professional look  
  

### Amazon Store fronts

This is a perk exclusively for a registered owner to create a multi-page site on the platform. This is a great way to add value to your brand and build brand loyalty.  
  

### Advanced tools

You can browse an internal catalog to explore tools such as brand analytics, search query performance, manage experiments, customer engagement, repeat purchase behavior and much more.

Eligibilities for Amazon Brand Registry
---------------------------------------

To register for Amazon brand registry, the following must be presented. However, the eligibility criteria may vary depending on the country where the brand is registered.

### Types of products eligible for Amazon's Brand Registry

*   **Private label:** products created and sold under your brand name
    
*   **Physical products:** clothing, electronics, etc
    
*   **Digital products:** E-books. Digital content etc
    
*   **Handmade:** jewelry, craft, etc.
    

### Ownership of a registered trademark

The trademark text must match the brand name on the application, and if the trademark is image-based, the image should match exactly as it appears on your trademark record. 

Moreover, the trademark should be actively used on your product or packaging.

### Exclusions and restrictions

*   Intellectual property infringement (trademark copyright and patents)
    
*   The seller must comply with amazon policies (product quality, customer care, etc.)
    
*   Amazon brand registry might not be available in certain countries
    
*   Only the owner can submit infringement claims
    

Requirements for Amazon Brand Registry
--------------------------------------

Here are some requirements for amazon brand registry:

### Types of trademark accepted

You need to have an active registered mark (whether text-based or image-based) in a country you wish to enroll in or a pending trademark application filed through [Amazon IP accelerator](https://brandservices.amazon.com/brandregistry/eligibility). 

### Documents requirements

If you haven't registered an LLC or any other business entity yet, you can still operate legally as an individual by obtaining an EIN code. 

Additionally, you will need a logo or mark that you intend to use, along with the full legal name and address of the seller/owner. Providing a sample of your product will also show how you're using your mark actively. 

Moreover, include the date you first started using your logo or mark and the internationally valid trademark class (Nice Classification) you plan to use (or multiple classes, if applicable).

Amazon currently only accepts trademarks granted in the [United States](https://www.uspto.gov/?ld=ASXXABRDirect), [Brazil](http://www.inpi.gov.br/?ld=ASXXABRDirect), [Canada](https://www.canada.ca/en/services/business/ip.html?ld=ASXXABRDirect), [Mexico](http://marcanet.impi.gob.mx/?ld=ASXXABRDirect), [Australia](https://www.ipaustralia.gov.au/?tag=googhydr-20&ld=ASXXABRDirect), [India](http://www.ipindia.nic.in/?ld=ASXXABRDirect), [Japan](http://www.jpo.go.jp/?ld=ASXXABRDirect), [France](https://www.inpi.fr/?ld=ASXXABRDirect), [Germany](https://www.dpma.de/?ld=ASXXABRDirect), [Italy](http://www.uibm.gov.it/?ld=ASXXABRDirect), [Spain](https://www.oepm.es/es/signos_distintivos/index.html?ld=ASXXABRDirect), Benelux, Saudi Arabia, Sweden, Poland, Egypt, the [United Kingdom](https://www.gov.uk/topic/intellectual-property/trade-marks?ld=ASXXABRDirect), the [European Union](https://euipo.europa.eu/ohimportal/en/home?ld=ASXXABRDirect), [Turkey](https://www.turkpatent.gov.tr/TURKPATENT/?tag=googhydr-20&ld=truscsbh_googhydr-20), and the [United Arab Emirates](http://www.economy.gov.ae/english/Pages/default.aspx?tag=googhydr-20&ld=truscsbh_googhydr-20). 

Amazon Brand Registry application process
-----------------------------------------

Here are the steps you need to follow:

### Create a brand registry account: Open the brand registry page and click on sign up. You need to provide these documents: 

1.  Prove your identity by adding SMS OTP 
2.  Provide corporate information

### Enroll your brand: When you are done with account creation, you need to provide:

1.  Information about the brand, such as seller Id, license, etc.
2.  Brand name, logo, and names to be registered 
3.  Upload brand logos, product images, website details, and packaging images 
4.  Application number provided by the IPO/legal representative

### Get verified: Once you submit your application, Amazon will take 2-10 business days to grant approval or a rejection.

Frequently Asked Questions
--------------------------

### What information is required to enroll a brand in Amazon Brand Registry?

You need a registered or filed trademark (proof of active use) and the product categories which should be protected by the brand (e.g., sporting goods, apparel, etc.)

### How can I add a new trademark for an enrolled brand?

After logging into your brand registry support page, click "update your brand profile " and "Add additional trademarks."

### How can I enroll in a new brand?

You must provide information about your brands, such as your trademark filing/registration number, brand logo, and product pictures. It will then be reviewed and approved by Amazon.

### How much does it cost to register a brand on Amazon?

Amazon does not charge anything for the brand registry. However, filing a brand registry application requires a filed or registered trademark.

### How can I check the status of my application?

You can check the status by logging into your Amazon brand registry account and checking the application status in the case log.

### How long does Amazon Brand Registry review take?

The entire approval process might take around two weeks.  

At Digip, we understand the importance of brand protection and the value it brings to your business. Our team of experts can assist you in navigating the Amazon Brand Registry application process and provide guidance to ensure a successful enrollment. Contact us today to learn more about how we can help safeguard your brand and boost your business.

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Learn everything you need to know about Amazon Brand Registry in this comprehensive blog.

Amazon Brand Registry: a step-by-step guide (2023)

For many, protection of a trademark begins and ends with registering a trademark with an official Intellectual Property Office in their jurisdiction. However, is having a trademark ownership certificate enough to protect your brand?

Digip aims to debunk assumptions about trademark protection. In this blog, learn the types of marks protected under trademark law, the scope of protection, and the limitations attached to trademark protection.

**Introduction of trademark protection**
----------------------------------------

Protecting your trademarks associated with your brand against unauthorized use by third parties is known as brand and trademark protection. 

Once a brand gains popularity and builds customer loyalty, often scammers and copycats use that to their advantage to promote counterfeits or their own brand. For instance, you’d commonly find replicas of famous luxury brands, including Gucci, YSL, and Dior.

Safeguarding your trademarks from infringing by third parties is critical to protect a brand's reputation and loss of revenues.

**What types of marks can be protected under trademark law**
------------------------------------------------------------

Trademarks cover distinctive symbols, logos, names, slogans, smells, designs, and sounds that could be used to identify a particular brand or business. 

Did you know that the company owns the trademarks for the distinct orange color used in Reese’s peanut butter candy packaging? 

**The importance for brands and businesses**
--------------------------------------------

According to Brand Finance, Google’s trademark is the most valuable on the planet, with an estimated worth of $ 44 billion. 

Protecting your trademark assets is a necessity in contemporary times where counterfeiting and cyber-scams are a reality. Only a business that vigilantly monitors and safeguards its trademarks can continue to benefit from its trademark assets.

**Scope of protection of trademarks**
-------------------------------------

The scope of protection of a trademark can be influenced by various factors, including the goods and services for which it is registered and the use of the trademark.

**Exclusive rights to use**
---------------------------

A [registered trademark](https://www.digip.com/en/blog/post/everything-you-need-to-know-about-trademark-registrations) provides the owner with an exclusive right to use the mark in connection with the services or goods in which the application is filed. Subsequently, the owner has the right to prevent other competitors in the same class from using a confusingly similar mark.

**Take legal action for infringement cases**
--------------------------------------------

To maintain the full scope of protection for a trademark, a mark owner must take legal action against infringers. This includes trademark monitoring to ensure competitors and copycats are not infringing on your mark and then enforcing rights against anyone using trademarks without authorization. 

By taking prompt action, a mark owner can preserve a trademark's distinctiveness and protect against depreciation in value.

**Limitations of trademark protection**
---------------------------------------

In case of a commercial non-use of a trademark for an extended period, a mark might be considered abandoned, and the [trademark protection](https://www.digip.com/en/blog/post/how-is-trademark-protection-secured-how-is-it-lost) might be lost. 

It is important to understand that [generic trademarks](https://www.digip.com/en/blog/post/the-ultimate-guide-to-generic-trademarks) such as ‘computer’ and ‘elevator’ cannot be protected. Similarly, descriptive marks that merely represent the goods or services being offered cannot claim trademark protection. A good example would be ‘fresh apples’ and ‘iced coffee.’

Additionally, your trademark only protects your brand in the class of category it was filed in. An automotive company and a food restaurant can both in parallel have the same mark without infringing on each other. 

**Geographics limitations**
---------------------------

Trademarks are only protected in the geographic area where your brand is based and registered. EU trademark protection can be achieved by registering your mark with the European Union Intellectual Property Organization (EUIPO) but won’t be helpful to enforce your rights in the United States (USPTO).  

Ultimately, registering a trademark is an essential first step. However, it's not enough to simply register your trademark and leave it at that. It's crucial to consistently and prominently use your trademark in commerce to maintain and strengthen its protection. To add, a trademark should always be used the way it is trademarked; otherwise, it can weaken or even result in the loss of the trademark’s protection.  
  
Along with using your trademark consistently, monitoring for potential infringements is also essential. By keeping an eye on how others use similar trademarks, you can identify potential violations and take action to protect your brand.  
  
Overall, it's important to remember that a trademark is a valuable asset for your brand, and it's worth investing the time and effort to protect it. By registering your trademark, using it consistently, and monitoring for potential infringements, you can safeguard your brand and its reputation in the marketplace.

With [Digip’s Trademark Pro Package](http://digip.com/pricing), you can monitor and regularly receive report when another brand files a similar mark to your registered one. This allows you to take legal action to protect your IP rights.

Understanding trademark protection: types, scope, and limitation

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Protecting your trademarks goes beyond registration.

A trademark is a powerful tool that helps differentiate your goods or services from those of competitors, establishes brand identity, and builds brand recognition. Registering a trademark can also provide exclusive rights to use that mark and prevent others from using a similar mark in the same marketplace. However, trademark registration can be a complex and costly process, which can vary depending on various factors. 

In this blog, we will discuss the importance of trademarking your brand, the cost of registering a trademark, and factors that can affect the cost, along with cost-saving tips to help make the process more affordable.

**What is a trademark**
--------------------------

A trademark is a word, phrase, design, or symbol that acts as a unique identifier and differentiates your goods and services from competitors. A trademark is used for goods, while a service mark is used for services.  
It is a unique mark that is used to establish brand identity, reputation, and recognition in the marketplace. Trademarks are registered with a government agency and give the owner exclusive rights to use the mark in connection with the goods or services specified in the registration, and to prevent others from using a confusingly similar mark in the same marketplace.

**Importance of trademarking a brand**
-----------------------------------------

It is essential to register a trademark as it gives your brand an exclusive right to use that mark, which helps prevent competitors from using the same or similar mark.

Moreover, a trademark helps in enhanced brand recognition and brand loyalty, making it easier for customers to associate with the brand. For example, when you picture Amazon, your first thought likely goes towards their signature A to Z arrow.

Having a registered trademark is also often associated with the standard and quality of business in the minds of consumers.

**Overview of the cost**
---------------------------

The cost of registering a trademark varies depending on numerous factors, including the type of trademark, the country and the number of classes it will be registered in.

For Example, In the United States, registering a trademark with the USPTO starts from $250 and can go up to $700. Apart from the initial fee, there might be additional costs for legal services and expenses.

However, it is to be noted that the cost of registering a trademark in other countries can be higher or lower than in the U.S. and may include additional local counsel and translation fees.

**Factors that affect the cost of trademarking your brand**
--------------------------------------------------------------

The cost of registering a trademark depends on various factors such as the type of trademark, geographic location, and legal representation fee.

### Type of trademark application In the United States, for example, to register a trademark, the mark should be already in your use, or you intend to use it in commerce.

*   **In use:** If the mark you want to register is already in use, you can file a trademark application based on “use“. 
*   **Intent to use:** An application can be filed when the applicant has not used the mark yet but plans on using it in the future. 

### **Legal representation**

Majority of the countries do not require an individual or company to have legal representation when filing for a trademark. However, in the US, it will be mandatory to have a US-licensed trademark attorney on file if you are an individual or company that is currently not based in US. The same applies to EU countries, the individual or company will need to have a EU-based legal representative on file in order to register a trademark.  
  
Although an additional cost, it can be helpful to seek the guidance of a trademark attorney or agent who is familiar with the trademark laws and filing requirements of the country where you are seeking trademark protection in. An attorney can assist you in preparing and submitting your trademark application, and can provide advice on any issues that may arise during the application process. Additionally, a trademark attorney can help you monitor your trademark and take action against any infringers.

However, hiring an experienced attorney can help with name searches, conduct your trademark clearance, and file your application.

You can also consider online trademark platforms like Digip. We offer everything from name search, application filing, and filling and monitoring after registration, all under one roof.

### **Geographic scope**

The cost of registering a trademark depends on the geographical location, which varies from country to country. 

The official body for registering a trademark in the United States is the U.S. **Patent and Trademark Office (USPTO)**. For the United Kingdom, **United Kingdom** **the Intellectual Property Office (UKIPO)** and  **World Intellectual Property Organization (WIPO)** to apply for an international application where you can select from a pool of 125 countries.

### **Government filing fees**

The cost of the initial application fee depends on factors such as the number of marks, number of classes, and application filling option selected. 

If you file through the USPTO, you can choose to use the paper-based application method; it usually costs $750 for each class of service or goods.  

Additional fees may apply for extensions of time to file, requests for expedited processing, and other services. It is important to note that these fees may change over time and vary from country to country.

### **Legal representation fee**

Besides the government fees for filing an application, there are additional attorney fees to consider. In the U.S, an IP lawyer typically charges $300 to $1000 per application.

### **Additional cost: setting up trademark watch/monitor**

The cost of setting up a trademark monitoring service can vary depending on the level of monitoring, the number of trademarks, and the service provider. On average, the cost to monitor a trademark can range from $200 to $300 per year. Some service providers may offer additional services, such as infringement analysis, trademark research, and trademark protection advice, which can increase the cost. 

It is important to monitor your trademark regularly to ensure that it is not being used without your permission and to take legal action against infringers. A trademark monitoring service can help you keep track of potential infringements and protect your brand.

**Cost-saving tips when trademarking your brand**
----------------------------------------------------

Save money on trademark registration by conducting a thorough search, filing electronically, using online filing services, limiting the number of classes, and responding promptly to office actions. These tips can help you avoid legal disputes, reduce government filing fees, and save on additional attorney fees. With these cost-saving tips, you can protect your brand without breaking the bank.

### **File your trademark application electronically**

If you’re filing in the United States, yoou can cut the application filling cost by half if you register through Trademark Electronic Application System (TEAS). An Electronic application will typically cost you $250 to $350 compared to a paper-based application which can cost up to $750 per class.

### **Conduct a thorough trademark search**  

Conducting thorough trademark searches is of utmost importance in the United States, as the United States Patent and Trademark Office (USPTO) may reject a trademark application if a brand with identical or similar elements exists within the same classification.

### **Using online trademarking solutions like Digip**

While hiring a law firm or IP lawyer may cost you a lot, online platforms like Digip can cover everything from name search to filing an application and monitoring it at a fraction of the cost.

### **Limit the number of classes**

Registering a trademark in multiple classes can increase the cost of filing fees. Limiting the number of classes in which you are registering your trademark can help reduce costs. However, it is advisable to file for registration in all relevant classes that are required to comprehensively cover the full range of products and services offered. Failure to do so may leave certain areas of the brand unprotected, rendering the brand vulnerable to potential infringement.

Trademarking your brand: cost, factors, and saving tips

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Protect your startup by filing a trademark early on.

Building a brand from scratch requires patience, resilience, and the execution of a perfect idea. In contemporary times, it is critical to understand the value of trademarks, to establish a strong brand identity and to build a business without worrying about counterfeiting and cyber theft.

To understand better, it is important to recognize the value of a trademark for a startup establishment and how [trademark registration services](https://www.digip.com/en/) can help. This discussion gives insights into when and how to file for a trademark.

Why file a trademark early on?
------------------------------

Building and growing your startup in a competitive space can be exceptionally tough, specifically if it is not funded by external investors. Many brands make the mistake of not filing a trademark early on which could ultimately make or break their startup. 

A registered trademark is vital for brand reputation and prevents other competitors from using your name and creations. Having a trademark makes it easier to fight all infringements, including counterfeits and unauthorized use of your brand.

For instance, you have a trademark for the business name ‘Juice Land’ and a competitor opens a juice cafe next to yours with the name ‘Juice Land Plus’. In this case, you can take legal action against the juice cafe for deceiving potential customers and harming your client base by picking a similar name within the same business field..

Investing in Intellectual Property (IP) assets, including trademarks and copyrights, adds [value to your startup valuation](https://www.digip.com/en/blog/post/6-ways-a-trademark-increases-your-companys-value) and establishes customer credibility.

When to file a trademark for your startup
-----------------------------------------

Ideally, a business trademark registration should be done before launching your startup. Often, founders decide on their business name after ensuring its availability on social media platforms and domain names only.

However, the truth is that without trademark registration lookup, your startup risks losing all of its investments. Your business name may already be trademarked and used by another company.

Subsequently, filing a trademark before launching your brand can be helpful to prove the ‘date of use’. This is important if your trademark application is challenged to be fraudulent. In this case, you can prove your business first used it. 

Startups should also take into account the processing time to register a trademark. Depending on the jurisdiction and category of the trademark, it could take months or even years to get the outcome of the trademark application filed. **How to file for a trademark**

Decided to file for a trademark but feel overwhelmed with all the information available online? Simply follow these 5 steps and protect your startup.

*   ### Trademark Search
    

The first step for your application process is to do a trademark name search to ensure no other individual or corporation has already registered it in your business field and jurisdiction. 

While other law firms charge a hefty amount for it, you can do a comprehensive [free name search](https://www.digip.com/en/trademark/search) for your startup with Digip.

*   ### Determine Classes  
    

It is essential to determine the class of goods or services your trademark pertains to when submitting a request for trademark registration. It is important to pick the correct class since it could result in your application being rejected.

In the US, there are 45 classes/categories where you can file your trademark. Let’s assume you are selling from your branded clothing line. In this case, your products fall under class 25 (clothing)

*   ### Submitting Application
    

It is important to consider that each jurisdiction has designated Intellectual Property Offices where you file for a trademark. Subsequently, a trademark protects your brand only in the jurisdiction it is filed in.

If you want to file in the US, you must submit an application to the United States Patent and Trademark Office [(USPTO)](https://www.uspto.gov/). Similarly, European Union Intellectual Property Office [(EUIPO)](https://euipo.europa.eu/) handles all trademark applications for the European Union.

*   ### Required Fees
    

The cost of filing a trademark differs for each area and the number of classes you are filing the trademark in. It could cost you anywhere between 250 USD to 750 USD in the US. EUIPO charges, on average, 850-1200 Euros. (900-1300 USD)

*   ### Objection/response Period
    

After filing your trademark application, an objection can be received. This could be due to numerous reasons, such as the trademark being too similar, incorrect information, incorrect class, or more. The applicant is required to reply within 30 days.  
  
Data from the US Census Bureau shows that an average of 4 million businesses are started every year. However, most of them end up exiting within a year. 

It is extremely important to invest in Intellectual Property early on in your startup to establish your brand and thrive.

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IP for startups: when should you file for a trademark?

A common question about trademarks is whether or not trademark protection can be claimed without officially registering a trademark.

For instance, you are a solo entrepreneur who bootstrapped their sneaker care business a year back. Due to a lack of funds, a trademark was not registered. Recently, a national competitor copied your brand name and launched their products. In this case, can you take action against the infringement?

Hop on this discussion to learn more about the basics of trademark protection, whether registering a trademark is mandatory to protect trademark, why it is essential to register a mark, and more.

Basics of Trademark Protection
==============================

Trademarks are a type of intellectual property that protect unique names, slogans, words, colors, and even scents. They play an integral part in establishing trust, brand reputation, and customer loyalty.

Let’s take Nike as an example. Despite trademarking the swoosh logo and the slogan ‘just do it,’ it is estimated that Nike loses about 10 percent of its entire revenue because of infringements, mainly counterfeit products in the market. 

International trademark protection is therefore essential for every brand, considering that global retail e-commerce sales reached a staggering 4.9 trillion U.S. dollars in 2022 alone.

Why Do You Need to Register a Trademark? 
-----------------------------------------

Even without registering your trademark, you, as an owner, have certain rights over it. However, it is highly recommended to register your trademark for the benefits discussed below.

Registering a trademark gives you exclusive rights to the mark for the goods and servicesand jurisdiction you are based in. That ultimately helps take legal action against brands infringing your trademark, including counterfeits, unauthorized use, and opposing similar name applications, as it is easier to show proof of ownership.

It is important to understand that registered trademarks are an asset that helps boost brand value and could be further licensed or sold.

What is Common Law Trademark Protection?
----------------------------------------

Although registering your mark is recommended, it is possible to protect an unregistered trademark.

### How is The Protection Acquired?

Under common law, the ‘first to use’ or use in commerce rules applies. If a party can prove that they first used the mark in sales or advertising of its goods/services, a legal action towards a third party for infringement can be enforced. 

### Limitations to Consider

There are several limitations if you only rely on common law trademark protection. 

*   **Limited area scope**: The ambit of brand and trademark protection is limited to a geographical area.
*   **Proof of ownership:** It is more difficult to prove ownership in cases of infringement 
*   **Limited power to restrict the registration of similar marks by third parties:** Unregistered marks have no legal standing to stop similar trademarks from being registered
*   **Lack of constructive notice:** A registered mark gives public a constructive notice of the applicant’s ownership

Trademark Application vs Registered Trademark
---------------------------------------------

  
Filing an application for a trademark and having a registered trademark are different stages in the trademark registration process.   
When you file an application for a trademark, you are seeking official recognition of your trademark from the relevant trademark office. The trademark office will examine your application to ensure that it meets all legal requirements and does not conflict with existing trademarks. If approved, your trademark will be registered, and you will receive a certificate of registration.   
  
Having a registered trademark means that your trademark has been approved by the trademark office and is now legally recognized as a trademark. The registered trademark gives you exclusive rights to use your trademark in connection with the goods and services specified in your registration. It also provides a legal basis for you to enforce your trademark rights against others who may use your trademark with

While your application is pending, use the ™ symbol to indicate that the owner is claiming trademark rights. After you have been granted trademark ownership, use the **®** symbol to notify others.

Is Registration Necessary for Trademark Protection?

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Learn the importance of trademark protection. 

Is registration necessary for trademark protection?

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Anna-Maria Rosenblom

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digip - Brand Protection Blog - Protect What You Create